The first step
Apple Shoes begins in downtown Cairo, a meeting point for different people, tastes, and ways of life. The first store becomes a place to listen, learn, and understand how women choose fashion.
USA
05OUR STORY
Local insight. Global ambition.
Apple Shoes began in 2009 with a clear idea: create shoes and bags that help women move with confidence. Each chapter since has added new knowledge, capability, and reach.
2009 — 2026
Sixteen years
in the making.
A history of listening to customers, strengthening how we make, and expanding with purpose.
Resilience
A period of political and economic change tests the young company. Apple Shoes adapts its offer and operations to a rapidly shifting market.
Connected retail
Unified data and new management systems connect branches, product information, and customer service more closely.
Local production
Investment in manufacturing, local resources, and modern production methods moves the company toward greater control of quality.
Original design
An intellectual-property-led approach places innovation, research, and customer-informed design at the center of product development.
Research & development
A dedicated R&D direction brings researchers and specialists together to explore new materials, techniques, and globally competitive products.
London office
A United Kingdom presence opens access to European design thinking, technical exchange, partnerships, and a broader international horizon.
Apple Shoes USA
The company’s American chapter launches — bringing a sixteen-year foundation of design, learning, and women-first ambition to a new market.
BEHIND THE NAME
A familiar symbol.
A personal connection.
“Apple” was chosen as a simple, memorable image of freshness, vitality, and renewal. “Shoes” makes our purpose unmistakable. Together, the name is direct, easy to recognize, and adaptable across every place the brand goes.
Today, the identity is expressed through black, white, soft gray, and gold — a palette that pairs clarity with warmth and quiet confidence.
Mission
Empower women through creative, confident design while moving the business toward a more responsible future.
Vision
Lead positive change with ethical, social, and environmental considerations embedded in the work.
Belief
Build enduring brand value by supporting designers, embracing better materials, and staying close to real customers.
Objective
Grow with integrity, ambition, and a clear commitment to quality, individuality, and trust.