Established identity
A recognized women’s footwear and bag brand with a story that began in 2009 and an international growth direction.
USA
06FRANCHISE
A system for shared growth.
Apple Shoes business-format franchising gives committed partners a clear route to build a footwear and accessories business with an established identity, defined standards, and ongoing support.
THE OPPORTUNITY
Own the market.
Carry the brand.
A franchise relationship connects two independent businesses through one operating promise. Apple Shoes, as franchisor, provides the brand, product direction, standards, systems, training, and support. The franchise partner invests in and operates the local business, leads the team, understands the market, and protects the customer experience.
The model is designed for entrepreneurs who want the independence of business ownership with the structure of a developed retail platform. Success depends on disciplined execution, transparent communication, and a shared commitment to the brand.
Complete format
Partners receive more than products: the model brings store standards, operations, training, marketing, and ongoing business guidance together.
Customer-led range
A varied offer across everyday, active, refined footwear, and bags helps the store answer more than one moment in a customer’s life.
Scalable partnership
A structured opening pathway and defined operating standards make it easier to repeat a strong retail experience across markets.
THE PARTNER PROFILE
Who we want to grow with.
We look for owner-operators and investment partners who understand that retail is built through consistency. Relevant business experience is valuable, but sector experience is not the only measure. Commercial judgment, local market knowledge, leadership, financial preparedness, and willingness to follow the operating system matter just as much.
- Commitment to Apple Shoes values and brand standards
- Ability to fund the full project and working-capital needs
- Strong understanding of the proposed territory
- Capacity to recruit, lead, and retain a capable store team
- Active participation in training, reporting, and reviews
- Long-term interest in building customer trust
FROM INTEREST TO OPENING
The franchise journey.
Initial conversation
We learn about the market, proposed territory, business background, and the partner’s long-term objectives.
Market review
The opportunity is assessed against customer profile, competition, location potential, and brand fit.
Commercial framework
Both parties align on territory, store format, responsibilities, supply, fees, timeline, and legal documentation.
Location approval
Potential sites are reviewed for access, visibility, trading environment, store size, and commercial viability.
Design & preparation
The approved store is planned around Apple Shoes identity, merchandising standards, technology, stock, and staffing needs.
Training & opening
The partner team completes structured training, receives opening support, and launches with a coordinated marketing plan.
Ongoing growth
Performance reviews, field support, product planning, campaigns, and continuous improvement keep the business moving.
U.S. & INTERNATIONAL PARTNERSHIPS